Deon St.Mor embodies the epitome of entrepreneurial prowess, boasting a diverse array of roles that span the spectrum of brand architecture, business strategy, AI consultancy, and industrial design expertise. With a keen focus on scalability and repeatability in consumer product innovation, Deon has established himself as a creative powerhouse with an unparalleled ability to unleash scalability through process transformation.

Driven by the timeless wisdom of the Latin poet Virgil - "Fortune Favours the Brave", Deon approaches life with boundless energy and unwavering dedication. His passion for all aspects of life and culture infuses every endeavor, enabling him to seamlessly weave design detail and market products with a deep-seated understanding of all facets required to build a successful brand.

With an entrepreneurial journey spanning three remarkable decades, Deon's trajectory began as an Industrial Designer and product design specialist at RMIT before establishing his own multi-disciplinary design agency, DDT Design Agency, which later evolved into D1 Design. At D1 Design, Deon not only crafted award-winning designs but also introduced bespoke furniture and homeware products to the market, showcasing his innate talent for innovation and creativity.

In 2001, Deon founded MOR Cosmetics, a venture that swiftly grew into one of Australia's fastest-growing enterprises, eventually becoming a globally renowned cosmetics brand. MOR's widespread success captivated consumers across the Asia Pacific region and beyond, with a presence in key markets such as Taiwan, China, Japan, South Korea, France, Scandinavia, and Italy. The brand's expansion included offices in the UK and the USA, solidifying its position as an international powerhouse in the beauty industry.

Deon's entrepreneurial spirit and visionary leadership were further exemplified by his pioneering venture into the hospitality sector with the world's first Glamping hotel in Melbourne's CBD. This unique concept, featuring thirty hotel room style tents perched atop a city rooftop, captured international attention and acclaim, showcasing Deon's ability to shape creative vision and conceptualise innovative experiences.

Most recently, Deon's entrepreneurial journey led him to launch Drumplings, a culinary sensation that redefined the Melbourne restaurant scene. Combining his expertise in design, retail, and global culture, Drumplings offered a delectable selection of dumplings with unique global twists on traditional classics. From pepperoni pizza to mac and cheese, Drumplings' innovative fusion of flavors set the culinary world ablaze, establishing it as the 'IT' restaurant with an electric atmosphere and cocktails to match.